I’m an award-winning Associate Creative Director at FP7 McCann Dubai, with 13 years of international experience across Berlin, London, and Dubai.

I develop concepts, write copy, and lead integrated campaigns, from big brand platforms to social content. I do my very best not to add more noise.

I didn’t go to ad school. My first job came from a university year abroad in Germany, when I interned at M&C Saatchi Berlin and sold a campaign before my first day was over. I’ve been learning on the job ever since.

Since Berlin, I’ve been lucky enough to make impactful campaigns with global brands including Rolex, McDonald’s, Mastercard, Heineken, Heinz, Unilever, Ferrero, Arla Foods, and Saudi Tourism Authority.

Back home in London, I spent five years leading creative for Rolex at BBL/P. It taught me how much the small details matter, while the work helped double the brand’s social following past 20 million.

At FP7 McCann, I lead multidisciplinary teams, work closely with clients, pitch new business, and help proactive ideas come to life. Recent work includes Recipe for Change for Puck, which helped deliver the agency's first Gold and Glass Lions as part of its biggest Cannes Lions result to date.

In total, my work has received more than 70 international awards, including 18 Lions, alongside recognition from D&AD, LIA, The One Show, Clios, Effies, Dubai Lynx, Loeries, Golden Drum, and New York Festivals.

I'm proud of the wins, but I’m still chasing the next idea that makes a real difference.