Amateur Anti-Doping Test
Role
ACD Copywriter
Client
TCS
Agency
FP7 McCann
Doping tests are mandatory for pros. What nobody expects is to find testicular cancer. Yet for some, that's exactly how it was caught. A system built to protect sport ended up protecting lives, but only for 1% of athletes. The other 99% train without that access. So we created the Amateur Anti-Doping Test. A two-in-one kit checking for signs of testicular cancer through urine or blood, with a self-exam guide built in. Offered as an optional add-on at registration across amateur sports groups and partner clinics. What began as a medical loophole became a new ritual. One that turned an awkward topic into a proud moment, and brought life-saving access to the athletes who needed it most.
Awards
MENA Effies: Bronze
