Recipe For Change

When Lebanon's economy collapsed and war broke out, millions fled. For the women who stayed, survival became a daily struggle. With Ramadan approaching and no functioning infrastructure, Puck turned to the one thing war couldn't take. We licensed displaced Lebanese women's family recipes as intellectual property to restaurants around the world. Chefs were guided by the women over video calls, each dish cooked with Puck, served on plates that told their stories. The women earned 50% of every dish sold. What began as food relief became a new scalable economic model. Turning culture into income.

Awards
Cannes: Gold, Silver, Bronze, 3x Shortlists, D&AD: Wood Pencil, LIA: Grand LIA, Gold, Bronze, New York Festivals: 5x Finalists, Golden Drum: Grand Prix, Gold, 2x Silver, MENA Effies: Grand Prix, 2x Gold, Silver, Loeries: 3x Gold, Bronze