The Birdwatcher

Client
Spoor

Agency
FP7 McCann

Role
ACD Copywriter

Every year, 1.2 million birds die at US wind farms alone. For decades, that headline froze investment and halted permits globally. Not for lack of data. The proof that turbines and nature could coexist existed. It was just buried in compliance PDFs no one opened. We took Spoor's AI, trained on over a million birds and tracking species with 95% accuracy from 1.5 km out, and turned it into evidence you could feel. A scroll-driven website where every particle is a verified flight path: thebirdwatcher.ai. A physical guidebook in the tradition of naturalist field guides, transforming tracking data into conservation art for key decision-makers. And social content that took the proof public. The same intelligence that watched the sky now acts on it. Bird protection moved from an unread report to curtailment. Coexistence was never the hard part. Making it undeniable was.

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Recipe For Change

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Ketchup Insurance