Rolex Social
Agency: BBL/P | Role: Creative Lead
Much like the intricate process of crafting Rolex’s iconic timepieces, doubling the brand’s social media following to 20 million required time and hard work. This challenge spanned 4.5 years, during which I led the social media content strategy and creative - art + copy - across Instagram, Facebook, Twitter, Pinterest, LinkedIn, Weibo, and WeChat.
This showreel is one example of 50 months of always-on social content I oversaw the curation of, from concept to production. It showcases the ‘watch of the month’ and its theme, as well as Rolex’s topical CSR initiatives and sponsorships.
To enhance the brand's online presence and increase engagement, I constantly refreshed the content across all platforms by conceptualizing beautifully crafted films and imagery.
40 Love
To celebrate 40 years as the Official Timekeeper at Wimbledon, Rolex launched the “The Perfect Match since 1978” campaign with the smashing hashtag - 40 Love.
Presenting a rally through the decades played between brand ambassadors, including Federer, Borg, and Evert, the film struck a chord with fans, achieving 2.2 million views across all platforms.
