Highlight Your Balls

1 in 250 men will develop testicular cancer. Early detection can be life-saving, but self-check videos get no views. Men don't fancy learning how to check their balls. But they’ll watch football. So during Testicular Cancer Month, we hid self-check tutorials inside the moment every fan knows. The free kick. When defenders line up and grab their groins, already mirroring a self-exam. Humorously scripted mid-roll ads ran inside YouTube's most viewed free kick highlights, while TalkSport, the world's biggest sports radio station, wove tutorials into live commentary. From walls to balls, we got men chuckling and checking like never before.

Awards
Cannes: Silver, 6x Shortlists, Dubai Lynx: Grand Prix, Gold, 2x Silver, 2x Shortlists, New York Festivals: 2x Bronze, The Drum Awards: Gold