Ketchup Insurance
Client
Heinz
Agency
FP7 McCann
Role
ACD Copywriter
48% of Heinz customers have had a ketchup accident. The spills, the splats, the splotches on a white shirt or a clean rug. We can't stop it happening. But we can cover it. Inspired by 57 real incidents found on social media, Heinz launched a legally-binding insurance program for 57 ketchup accidents. Customers filed claims through a microsite or a 24/7 hotline. If approved, Heinz covered the damage. Laundry, cleaning, handyman repairs, even spa treatments. Because if it's worth the risk, it has to be Heinz.
Awards
Cannes: Bronze, 7x Shortlist, Dubai Lynx: Silver, Bronze, The One Show: Bronze, 4x Shortlist, Clios: Silver, Bronze, New York Festivals: Gold, MENA Effies: Bronze, Loeries: Silver, 2x Bronze, Craft Certificate
