Read Better
Agency
FP7 McCann
Client
Waterstone’s
Role
ACD Copywriter
A lot of us say we don't have time to read. But studies show we consume the equivalent of a 200-page book every day through social media, group chats, news and emails. The reading isn't the problem. The books are. So we created short films made entirely from screenshots of tweets, gossip and headlines that formed iconic passages from bestselling books. Shown in over 100 cinemas across the UK and on social, turning the language of the scroll into literature.
Awards
Cannes: 2x Bronze, 3x Shortlists
