Spots for Shops

Agency
FP7 McCann

Client
Parkin

Role
ACD Copywriter

Dubai is a city built for the road. Where you park decides where you spend. Malls have known this for decades. Free validated parking pulls millions through their doors. Meanwhile, small businesses, 98% of Dubai's economy, have paid parking meters outside their doors. As the city's leading parking company, Parkin brought the mall model to the street. We turned 250,000 spots into a city-wide validation network. Spend at a local merchant, get your parking fees back in your Parkin wallet. The cost of parking went from a reason to drive past to an invitation to walk inside. Turning street traffic into store traffic.

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